BEIJING， April 24 (Xinhua) -- As if the joys of fame and fortune were insufficiently capricious， China's online celebrities are now demanding yet more kudos and this time they want "official recognition."
As authorities debated cyber security in the past week， "Papi Jiang，" a vblogger from Shanghai， was trying to schmooze her way back online.
China's media watchdog described Papi's use of swear words and language as insulting， and took down much of her content. This came a month after she raised 12 million yuan (1.84 million U.S. dollars) from companies hoping that some of Papi's stardust could infect their products with her pizzazz.
Papi was quick to apologize， and promised to be more careful in the future to "pass on positive energy to the public." The offending content was removed from her clips and a new one was posted the next day on the subject of dieting.
Papi， a graduate from the Central Academy of Drama， began posting videos in August 2015 and quickly gained a huge following for her satirical monologues. The dieting clip garnered more than 2 million views in five days.
Yang Wenxi， 22， said Papi's latest show was not as sharp as before， "but I still love her and will continue to follow her shows."
China's online celebrity culture has spilled over into retail， telecoms， textiles， etc.， and certainly fueled consumption. Increased consumption is regarded as a new driving force for China's lumbering economy.
Everywhere in the world， social networks have provided a way for ordinary people to reach a wide audience. Quite simply， many companies are keen to have these celebs endorse their products.
In fact， many online celebs have cashed in on their fame and set trends in fashion， food， and lifestyles. The clothes they wear， the snacks they eat， the games they play and the cosmetics they use， could become the products of choice for their legions of followers， generating untold revenue for businesses involved.
Papi's online empire is now valued at 120 million yuan， with an advertising slot on her channel recently selling for 22 million yuan.
TIME TO REMOVE THE MAKEUP
Liu Yan， CEO of 6， a streaming website， estimated there would eventually be 10 million web anchors， compared just 1 million today.
In the meantime， there are risks behind investment in Internet celebrities. Fans might inevitably tire of them， and when creativity dries up， fans will unfollow.
On the day Papi's videos were taken offline， several popular streaming platforms were warned or even shut down by authorities for broadcasting pornography， violence and crime.
Parents are justly worried that， faced with many online examples of "beauty for success，" their children may seek easy routes to prosperity and neglect the tried and tested routine of studying hard and working hard.
Gou Yiyong with the Guizhou Academy of Social Sciences in southwest China said that Internet celebrities are already public figures.
"The transition from face to content is a step forward for China's Internet celebrities. But growing pains are not easily avoided，" Gou said.
Cho Hyun-ah (C) Nike Shox R4 Tout Blanche Pas Cher , also known as Heather Cho, daughter of chairman of Korean Air Lines Cho Yang-ho, is surrounded by the media as she leaves for a detention facility
Resentment has mounted so much in South Korea against what has come to be known as "gabjil" Homme Nike Shox R4 Blanche Argent Pas Cher , high-handedness by the rich and powerful, that parliamentarians are proposing legislation to punish some of the worst abuses.
A bill to be presented in the national assembly this month is formally called the "Conglomerates Ethical Management Special Law" but has been nick-named the Cho Hyun-ah law.
Cho, also known as Heather Cho Tout Blanche Nike Shox R4 Pas Cher , is the daughter of the chairman of Korean Air Lines and was sentenced last week to a year in prison for an outburst on a Korean Air plane while on the ground in New York. It was considered a severe sentence by some legal experts.
The bill proposes to ban members of the powerful business families known as chaebol from working at their companies for at least five years if convicted of a crime. In earlier cases, some high-profile offenders were pardoned, serving little or no jail time Homme Nike Shox NZ Noir Rouge Pas Cher , although recently-convicted chaebol executives have found it harder to avoid prison.
In February, the Supreme Court confirmed a four-year embezzlement sentence for SK Holdings Chairman Chey Tae-won, who has been in prison since January 2013 Nike Shox NZ Homme Blanche Bleu Pas Cher , among the longest terms served by a chaebol boss.
In 2007, Hyundai Motor Chairman Chung Mong-koo was given a three-year jail term for fraud but the sentence was suspended in exchange for community service and a $1 billion charity donation as the court deemed he was too important to the economy to be jailed.
Cho, who has appealed against her sentence Homme Noir Or Nike Shox NZ Pas Cher , was Korean Air's head of in-flight service at the time of the Dec 5 episode, which has come to be called the "nut rage" case. A court found she had violated the law by ordering the plane she was in to return to the gate after it started to taxi.
Cho had demanded the flight crew chief be expelled from the flight after she was served macadamia nuts in a bag, and not on a dish.
"I hope the recent case involving Cho has created the right environment to pull together consensus on this Homme Nike Shox NZ Blanche Or Pas Cher ," said ruling Saenuri Party lawmaker Kim Yong-nam, the sponsor of the bill. Another parliamentarian from an opposition party has proposed an amendment along similar lines.
"There have been calls to put in place a systematic tool to police heavy-handedness by chaebol family members, and stop them from being able to participate in management just because they are relatives Nike Shox Gravity Femme Pas Cher ," Kim said in an interview.
Cho's lawyer Suh Chang-hee declined to comment on the proposed legislation.
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